GPS Leadership | For Commercial Truck Dealer CEOs

This page is for CEOs of commercial truck dealerships. If that's not you, gpsleadership.org

For CEOs of multi‑location commercial truck dealers, parts & service groups, and independent heavy‑truck service companies doing $10M–$50M+.

Your Shops Move.
Your Leaders
Still Don't.

You built a real operation, multiple locations, real revenue, a leadership team on paper. But decisions still roll back to you. Your managers wait. Your stores run hot when you visit and coast when you don't.

In 14 days, get an honest read from your own managers on where your leadership operating system is slowing execution, where your leaders are stuck, and where you may be unintentionally in the way, plus a 90‑day plan to fix it.

Most 360s end with a report on your desk. Ours ends with proof — we re-measure whether your managers experience you differently 90 days later.

Schedule 15‑Minute CEO Diagnostic Call

This is the first step to starting your 14‑Day Executive Leadership Diagnostic.

We only run 3 diagnostics per month. If the calendar shows slots, there’s still space.

Want to see what you actually get first? See a real example →
Commercial truck service and parts operation
The real cost

Every week your managers wait for you is a week your service lanes, parts counters, and used truck lot run below capacity.

GPS in the commercial truck industry

Repeat Speaker, HDA Truck Pride Annual Meeting

HDA Truck Pride is the largest independent truck parts and service network in North America. Alex has been invited two years running to address their CEOs, presidents, and owners, first on protecting time and prioritizing what actually moves the business, and most recently on why "people problems" are really profit problems.

Through this work, Alex has become a trusted resource to HDA Truck Pride members on the leadership side of running multi-location, operations-heavy businesses. A joint educational program for member CEOs is currently in development.

8.0/10
Average session value score across all 82 participants
46%
Rated the session a 9 or 10 out of 10

Enterprise Leadership Engagement, Bruckner's Truck & Equipment

Bruckner's is one of the largest Peterbilt dealers in the country, operating 26+ locations across the Southwest. GPS spoke at their annual leadership conference and conducted enterprise-wide analysis and recommendations for implementing a leadership development system, designed to increase leadership effectiveness, reduce burnout, and build bench strength across the entire organization.

Brian Bruckner, President of Bruckner's Truck and Equipment

"I really appreciated the direction you took our group, you focused on team and building culture, and that's key in our business. Hearing leaders talk about how they'd use what they learned to help team members they'd been struggling with was inspiring. We all grow when we have better tools like this to bring back to the organization."

Brian Bruckner, President, Bruckner's Truck & Equipment

"

"People problems are really profit problems, and most CEOs in this room are solving the wrong one." — Alex D. Tremble, HDA Truck Pride Annual Meeting 2026

Alex D. Tremble, Founder and CEO of GPS Leadership Solutions

Alex D. Tremble · Founder & CEO, GPS Leadership Solutions

M.A. Industrial & Organizational Psychology
Bestselling author · 5 books on leadership
Former Chief of Staff, National Park Service
Recognized by The Aspen Institute & ATD

Who you're working with

Built for This Industry.
Not Borrowed From Another.

Most leadership consultants have never sat across from a GM who runs a 12-bay service department. I have, and I know the difference between a leadership problem and a system problem.

I started my career overseeing executive leadership development for the U.S. federal government, organizations where leadership failure has real operational consequences. What I learned there is what I bring to multi-location operators: if the system isn't built to run without the top person in every decision, it won't. Full stop.

I work with CEOs of $10M–$50M+ commercial truck dealerships, parts & service groups, and heavy-truck service companies. I've spoken at the HDA Truck Pride Annual Meeting two years running. I've done enterprise-wide leadership analysis for Bruckner's Truck & Equipment, one of the largest Peterbilt dealer networks in the country. These aren't logos I borrowed. These are relationships I earned.

I don't run workshops. I don't sell inspiration. I install a leadership operating system, and I start every engagement the same way: with an honest read from your own people on where you're the bottleneck.

5
Leadership books published
170+
Leaders surveyed at Bruckner's
Invited to HDA Truck Pride Annual Meeting
Not this

Generic Leadership Coaching

Personality assessments. Offsite retreats. Frameworks that feel meaningful in a room and disappear by Monday. You've probably done one. It didn't stick.

Not this either

Big Firm Consulting

Six-figure engagements with analysts who've never run a service department. Recommendations land in a deck. Nothing changes in the stores.

This is different

A Leadership OS Built for Operators

Start with a 14-day audit of exactly where you're the bottleneck. Then install a simple system, priorities, meetings, delegation, accountability, that your managers can run without you.

In their own words

These Are the Problems
Dealer CEOs Named.

We asked CEOs, presidents, and owners at the HDA Truck Pride Annual Meeting to name the biggest leadership problem slowing execution right now. Here's what they said.

These aren't pain points we invented. Direct quotes from owners and CEOs in your industry, collected April 2026.
01

Decisions don't get implemented fast enough

You reach consensus. You make the call. Then nothing moves. The same issue resurfaces two weeks later. That's not a communication problem, it's a follow-through and accountability system problem.

"Not implementing our decisions fast enough once consensus has been reached.", CEO, H&R Agri-Power (10+ locations)
02

Managers aren't handling business

Your managers are technically capable. But when pressure hits, they escalate instead of decide. You end up solving problems one level below where you should be operating.

"Managers not handling business.", Owner/President, Jerry and Keith's Inc.
03

Time management and alignment

Your calendar is running you. High-value leadership work keeps getting pushed by the urgent. So does your team's alignment with where the business is actually going.

"Time management and priority setting. Keeping everyone aligned.", CEO, Betts Company (5–9 locations)
04

Leaders who won't develop other leaders

Your GMs and service managers are doing the work instead of building the people who do it. That's how locations become one resignation away from chaos.

"Leaders developing leaders to execute initiatives.", Owner, Trailer Equipment & Trailer X-Press (2–4 locations)
05

Unclear roles creating resentment in service

When who-does-what isn't defined, your best people spend energy on politics instead of customers. The frustration shows up in turnover before it shows up in a conversation.

"Unclear roles in the service department leading to resentment and frustration.", Owner, TR_S Truck Shop
06

Managers can't influence if they're not present

Leadership by proximity isn't leadership. If your managers only have authority when standing in front of someone, your stores don't have managers, they have supervisors.

"Convincing guys that you cannot influence others if you are not there.", Owner, Blaine Brothers (10+ locations)

The right fit

We Turn Away More
CEOs Than We Take On.

We work with 15 clients per service line at a time. Here's exactly who this is and isn't for.

This is built for you if

  • You own or lead a franchised commercial truck dealership
  • Multiple locations or departments that should run without you in every decision
  • $10M–$50M+ and the business still moves when you push it
  • You want a system, not a workshop you forget by next quarter
  • Open to honest feedback on how your leadership actually lands
  • Willing to change your own behavior, not just your team's

This is not for you if

  • You believe your team is the problem and you're not part of it
  • You want validation of your current approach, not pressure-testing
  • You're looking for a motivational speaker or team-building event
  • You want results without showing up, this requires real participation
  • You're under $5M, the dynamics are different at that stage

If you're reading the left column and nodding, start with the 14-Day Diagnostic →

How GPS works

Three Moves.
90 Days. Real Change.

No workshops. A simple operating system so your managers run the business, and you run the business.

01

See Where You're the Bottleneck

The 14-Day Executive Leadership Diagnostic shows exactly where your leadership creates drag, through the eyes of your key people, not your gut.

14 days → full picture

02

Install a Leadership Operating System

Meeting rhythms, delegation structure, decision rights, accountability cadences, simple enough that your managers run it without you enforcing it.

90-day reset → new standard

03

Coach You Through the Shift

The hardest part isn't the system. It's you changing how you lead. We coach you through that shift so it sticks when the pressure comes back.

Ongoing → lasting execution

The GPS framework

5 Ways CEOs Slow
Their Own Company Down

These are the five places where CEOs of multi-location operations, including HDA Truck Pride members, say their businesses stall. Most have more than one.

1

Strategic Clarity & Focus

Priorities aren't sharp enough for your team to decide without you.

2

Decision Speed & Follow-Through

Critical calls stall or bounce back instead of staying closed.

3

Delegation & Ownership

Too much runs through you rather than leaders one level down.

4

Trust & Psychological Safety

People filter bad news. You're deciding on stale data.

5

Communication & Visibility

Your people don't know what to do without you. So they wait.

Not Sure Where Your Biggest Leak Is?

Free 10-minute 5 CEO Bottlenecks Scorecard. Rate yourself across all five areas and walk away knowing which one to fix first.

Get the Free Scorecard →

Where every engagement starts

The 14-Day Executive
Leadership Diagnostic

Most CEOs don't get an honest read on how their leadership lands until something breaks. This gives you that read before it's expensive.

Most 360s

  • One-size-fits-all survey
  • Pile of data, no focus
  • Generic tips
  • No plan, no follow-through

This Diagnostic

  • Customized to your role & locations
  • TP3™: Trust, Proactivity, Productivity
  • 90-min debrief → concrete commitments
  • 90-day plan + a re-score that proves the change

Most 360s stop at the scores. This one keeps going — into a 90-day plan and a re-score that proves your managers actually experience you differently. See a real example ↓

Day 0–3

Kickoff call. Identify service managers, parts leads, GMs, and regional leaders. Customize to your situation.

Day 4–14

Confidential survey to selected stakeholders. Pro version adds up to 7 in-depth 1:1 interviews to surface what people won't put in a form.

Day 15+

90-minute debrief: TP3™ scores, strengths, development priorities, Intent vs. Impact view, and your 90-day Leadership Impact Plan.

14-Day Executive Leadership Diagnostic

One clear engagement. One concrete outcome.

$5,000
Kickoff and stakeholder mapping
TP3™ report and full analysis
90-min debrief and coaching session
90-day Leadership Impact Plan
Optional 12-week follow-up pulse

100% of your Diagnostic fee credited toward your first 90 days of coaching if we keep working together.

For situations requiring deeper stakeholder interviews or a board-ready summary report, a Pro engagement is available at $10,000. Ask about it on the call.

What You Walk Away With

  • How your key people across locations actually experience your leadership
  • Where you're personally bottlenecking decisions, trust, and execution
  • Which 2–3 changes create the most leverage in the next 90 days
  • A 90-Day Implementation Plan with specific weekly actions and metrics
  • Practical tools you can use on Day 1, not someday

GPS runs a limited number of Diagnostics each quarter. If the calendar shows open slots, there's still space.



Talk Through Your Diagnostic Options →

Don't take our word for it — look at the actual output

See Exactly What You Get

Illustrative sample · fictional company & people · realistic data

Most executive assessments end with a report. Ours ends with proof — we re-measure whether your managers actually experience you differently 90 days later. Here's the full output, start to finish.

What you see as the CEO

The Team-Level Report

A consolidated read across your entire leadership team — individual scores, a TP3™ snapshot, and recommended next steps. The owner's-eye view of where the operation is bottlenecked.

View the Team Report →

What each leader logs into

The Individual View

Each leader's own results: rater feedback, Start / Stop / Continue highlights, and their personal 90-day focus plan — the system that turns a report into real change.

View the Individual Results →

The full written diagnostic

The In-Depth Report

The complete written diagnostic each leader receives after their debrief — blind spots, intent-vs-impact, and a detailed 90-day behavior plan. Takes 30 seconds — tell us where to send it.

View the Full Sample Report →

A complete, fictional example so you can see the depth before you ever book a call. Your diagnostic is built entirely from your context and your stakeholders — never from a template.

Alex Tremble with HDA Truck Pride CEOs, presidents, and owners at the 2026 Annual Meeting

HDA Truck Pride Annual Meeting 2026, Alex with CEOs, presidents, and owners after the session on why people problems are really profit problems.

Alex Tremble with Steve Hunt, CEO of H&R Agri-Power, after the HDA Truck Pride session

With Steve Hunt, CEO, H&R Agri-Power (10+ locations). Steve rated the session a perfect 10 and is working with GPS on next steps.

The Executive Appeal podcast with Alex Tremble

The Executive Appeal Podcast

Hosted by Alex Tremble. Candid conversations with CEOs and operators about how they actually run their businesses, the leadership decisions, the operating systems, and the hard lessons from scaling multi-location companies without the owner in every fire.

Listen to recent episodes →

Stop Being the Bottleneck
in Your Own Business.

The 14-Day Executive Leadership Diagnostic. Two weeks. A clear picture. A concrete plan — and proof of the change at 90 days.

Schedule 15‑Minute CEO Diagnostic Call

This is the first step to starting your 14‑Day Executive Leadership Diagnostic.

We only run 3 diagnostics per month. If the calendar shows slots, there’s still space.

Not ready to talk yet? See a real example first →

GPS works with a maximum of 15 clients per service line at a time.